The banks may not see the ‘value’ in your valuables. But we do.

Because we are lenders, not brokers, you deal directly with the team who make the lending decisions. As entrepreneurs ourselves, we pride ourselves on our ability to ‘think outside the square’ in assessing loan applications.

Our Loan terms range from 3 months to 12 months and are extendable subject to our credit committee review.
We are able to fund up to R20,000,000 per individual transaction.

Assetline Capital focuses on 4 key areas when assessing a loan application

The Purpose

The loan must be to a company or, if to an individual, then predominantly for business purposes

The Exit

The client must be able to demonstrate the exit strategy i.e. how the loan is to be repaid in full detail


The client must be able to demonstrate that they can afford the monthly interest rate

The Security

We recognize a wide range of property security – residential, commercial, industrial and vacant land


  • Why deal with Assetline Capital?
  • National presence
  • Deal directly with the decision-takers
  • Commercial approach to client’s borrowing requirements
  • No penalties for early repayment


What if you had all the collateral you needed for a short-term loan, and didn’t even realise it? What if there was another solution that didn’t require you to go the traditional lending route? What if you didn’t have to sell your family heirlooms, rendering them lost to future generations?

That’s where we come in. Assetline ascribes value to high-end personal assets traditionally overlooked by mainstream banks. This enables you to borrow from Assetline using high-end valuables you already own as security. If you need a short-term, secured loan, and you think your item has value, contact Assetline to see if we can help.


I want to say a very big thank you to all of you for all your help when I really needed it. I so appreciate it and will recommend you to everyone

I hope I don’t need to borrow money again but if I do I will definitely come to you

Thank you for your exemplary service and understanding

You have an amazing team , I have been so impressed with the professionalism and the prompt manner in which they deal with tasks. It has been an amazing experience. Much appreciated.

I am going to miss you guys and your efficiency – it’s hard to find

I’m glad that finally, we have settled on this matter. It was indeed great working with Assetline.

Thank you Assetline! Appreciate your help and kindness when I needed it!

I would like to take this opportunity to thank you for your professional and efficient manner in which you assisted me  throughout the entire process. From my first call, and every interaction thereafter,  your knowledge around my application status was resolved on the same call , with  every call, and your timelines were 100% correct without fail, which  helped manage my expectations. You have done a super job to date in representing a reputable and professional company, and because customer satisfaction is rare, I just thought you should be commended as you certainly exceeded any expectations I had! Thank you!

And thank you for the very professional service I have received from Assetline