Unlock the value of your assets

Assetline gives you a fast, flexible & confidential line of credit against your valuable personal assets.
Secure a loan from R50,000 - R500,000 within 24 hours.

Speak to a consultant: 010 595 1050



The banks may not see the 'value' in your valuables. But we do.

What if you had all the collateral you needed for a short-term loan, and didn't even realise it? What if there was another solution that didn't require you to go the traditional lending route? What if you didn’t have to sell your family heirlooms, rendering them lost to future generations? That's where we come in. Assetline ascribes value to high-end personal assets traditionally overlooked by mainstream banks. This enables you to borrow from Assetline using high-end valuables you already own as security. If you need a short-term, secured loan, and you think your item has value, contact Assetline to see if we can help.


Use your assets to secure an easy, flexible & confidential loan.
Get back possession of your securely stored assets once the loan has been repaid.


No credit checks, financials, proof of income, employment verification or checks with credit agencies.


It's just between us - no information goes to any credit bureau or agency


Now you have two options to unlock the value from your personal assets


We can make you a loan offer and settle within 24 hours.


You can repay early, with no penalty fees.

010 595 1050



  • How much can I borrow?
  • Can I extend my loan?
  • Where are my valuables stored?
  • All FAQ's

General Terms and Conditions

This Agreement describes the terms and conditions that govern your use of our services and by applying for a Pawn Exchange, you agree to be bound by these terms and conditions. Before you may become a registered member of our website (“Member”), you must read, agree with and accept all of the terms and conditions contained in this Agreement and our Privacy Policy. Our Privacy Policy, which can be accessed here, may change from time to time and you agree that it forms part of this Agreement.

This Agreement may be amended from time to time. Any changes to this Agreement will be posted on our website and, where you have provided one, you will also be notified of such changes through the primary email address as specified in your Member account.

1. Membership

Assetline offers its website and services to its Members. We may change our services and suspend, terminate or restrict your membership at any time if we believe that this is necessary and/or justified under the terms of this Agreement or the Privacy Policy.

Membership to our website is free. To become a Member, you will be required to provide certain personal information. You agree to provide accurate, complete and up-to-date personal information during the registration process and to maintain the accuracy of such information while you use our website and services.

Our services are only available to, and may only be used by, individuals who can form a legally binding contract under the laws of South Africa. Our services are not available to persons under 18 years of age or to anyone who we reasonably believe is under the influence of alcohol or a drug. If you do not qualify, you must not use our services.

Your membership is not transferable. You are solely responsible for any and all use of your account (including the misuse of your account resulting from any third party using a password or username issued to you) and you are responsible for what occurs on that account. You agree that you will notify us immediately if you suspect any unauthorised use of your account.

Further to any legal remedies we may have against you for any breach of this Agreement, we may also take the following actions to protect us, a third party, or you from liability:

a) we may close, limit, suspend, or limit access to your Member account;
b) we may provide your information to the Police; and
c) we may refuse to provide our services to you.

Unless and until your Member account is closed by you or by us, your status as a Member of our website will continue indefinitely. We may choose to terminate your Member account at any time, with or without cause, and with or without notice. Should we choose to terminate your Member account, you will cease to have all access to any information or data which you have previously provided, created, managed or maintained on our website as well as any information and data which we may have provided to you.

2. Our Fees and Services

Assetline provides you with the opportunity to apply for a Pawn Exchange. Each Pawn Exchange is subject to our approval of your application and our evaluation of your property. We reserve the right to refuse any Pawn Exchange application prior to the final exchange of the Assetline Agreement (“Pawn Ticket”). The Pawn Ticket includes information that we are required by law to provide to you.

As a pawnbroker, we charge fees for our services, details of which are available on our website in the section under ‘Money and rates’ and which can be viewed at In the event that we make an offer to you by way of a Pawn Ticket, the fees, charges and loan amound will be available on the Pawn Ticket. All fees and currency amounts will be in South African rands.

We may, in our discretion, choose to change our fees and other charges. Any changes will be available on our website in the section under ‘Money and rates’ and which can be viewed at The new rates will be applicable to any Pawn Exchange after the date of such change.

There are some limitations on our services. We reserve the right to accept a Pawn Exchange at our own discretion. For example, we currently have a minimum transaction size of R1,000 (although this limit may be reviewed by us from time to time). We also do not accept certain types of property. Further details in relation to our services are available here

3. Communication

Our communication with you shall on occasion be by way of electronic means. For contractual purposes, you consent and agree to the following:

a) accepting and receiving communications from us in electronic form; and
b) all terms and conditions, agreement, notices, disclosures, policies and other communications that we provide to you electronically, shall satisfy any legal requirement that such communications would satisfy if they were written physically on a hardcopy.

4. Identity Verification and Ownership

Pursuant to NSW legislation, we are required to verify your identity. Once you have requested Assetline to provide you with an Agreement, an identity verification form (“ID Form”) will be provided to you. Pursuant to the ID Form, you must provide identification documents and have them checked and verified by an employee of Assetline or a person acting on behalf of Assetline.

A Statement of Ownership will also be provided to you should you submit a Pawn Application. By signing the Statement of Ownership, you confirm that you are the true owner of the goods (or, if you are not the true owner of the goods, you are authorised by the true owner of the goods to submit a Pawn Application) which may be subject to the Pawn Exchange.

5. Shipping

In order for us to value your property, you will be required to provide your property to an employee or officer of Assetline or a person acting on behalf of Assetline. This may involve sending the property to our offices in NSW.

We provide basic packaging for your items. It is your responsibility to obtain a receipt from us and/or someone acting on our behalf (this includes our agents) and to ensure that your items are securely and appropriately packaged. We will not be held responsible for any damage to items inappropriately packaged. It is your responsibility to keep safe all documentation relating to your property that may be required in support of an insurance claim. This includes, but is not limited to any purchase receipts, shipping receipts and photos.

Should you use our shipping providers, your property will be covered by Assetline’s insurance policy. Assetline’s insurance policy provides insurance to cover for the loss or damage to your property in transit up to a value of R15,000 or R30,000 (using one of our other designated shipping providers). If you believe that the market value of your goods exceeds these amounts, it is your sole responsibility to obtain insurance for the full value of your goods.

Should you believe that the market value of your goods exceeds the amounts stated above and you choose to use our shipping providers, you agree that you are doing this at your own risk and that we will not be held responsible for any loss you incur as a result of your failure to obtain additional insurance.

You agree that we will not be held liable in any way if our insurer refuses any insurance claim in relation to your goods.

Alternatively, you may choose to ship and package your item yourself. In the event that you use your own packaging and shipping, you must ensure that your item is insured for its full value. If it is lost or stolen prior to reaching Assetline, you will have no claim whatsoever under Assetline’s insurance policy and any possible claim will need to be made against your shipping carrier. Assetline reserves the right to reject delivery of any package which we consider to be damaged, opened and/or tampered with. Any package so described will be returned to you without any further liability to Assetline.

Should any insurance claim arise out of any loss or damage suffered in shipping your items back to you, the replacement value(s) will be in accordance to our valuation regardless of whether you accept our offer or not.

6. Valuation

On receiving your property, we will inspect it and compare it to the original description which has been provided by you.

We value your property in good faith, in accordance with accepted industry standards and market rates and on the assumption that any description you provide is accurate.

You agree that we can share information in relation to your property with third parties for the purpose of valuation and authentication. We will not share your personal information with any third parties and your privacy will be protected under our Privacy Policy which is available at

We will not accept any liability for any marks, scratches or other minor blemishes which are caused in the process of valuing your property.

Once we have valued your property, we may choose to make you an offer by way of a Pawn Ticket. Any offer we make to you will be subject to us being able to formally identify you and you signing a copy of the Pawn Ticket and returning it to us.

In the event that you choose not to accept our offer, or we are unwilling or unable to provide you with an offer, your property will be sent back to the address nominated by you in the registration process within 5 working days of your notice rejecting our offer or our notice to you confirming that we are unwilling or unable to provide you with an offer.

7. Suspicious Goods

Under NSW Pawnbrokers legislation, in the event that we suspect for any reason that the goods in our custody may have been stolen or otherwise unlawfully obtained, we are required to notify:

a) the police; or
b) the Director-General of the Department of Fair Trading; or
c) an investigator appointed under section 18 of the Fair Trading Act 1987; or
d) a person authorised in writing by the Director-General of the Department of Fair Trading.

8. Privacy Policy

Assetline’s Privacy Policy (available at, which applies to all Members, forms part of this Agreement. You must read and accept our Privacy Policy in order to use our website and you will continue to be bound by our Privacy Policy provisions (including any future amendments) while you are a Member of our website.

9. Copyright

Unless otherwise stated, we own all intellectual property, including copyright, in all content on this website, other than intellectual property already owned by other persons. You agree that you will not copy, reproduce, alter, modify or publicly display any content from our website without written permission from us.

10. Product Images

We may on occasion display normal and high resolution photographs of merchandise which we have provided our services against. While we attempt to accurately depict the products on our website, as the colour you see is contingent on a number of particular factors such as your computer monitor and its resolution, we cannot guarantee that the colour you see will be accurate. Various items photographed may also appear larger or smaller than their actual size.

11. Acceptable Use

You agree that you will not use our website for any purpose that is unlawful or prohibited by this Agreement. Prohibited use includes, but is not limited to, the use of a robot, spider or any other data mining tool in order to copy or monitor our website and competitive analysis (which includes making and / or providing to others screen shots of our website, which is copyrighted material owned by Assetline).

You also agree that you will not use our website, services or any communication with us to:

a) defame, abuse, pester, harass, intimidate, threaten or otherwise violate the legal rights (including, but not limited to, privacy rights) of Assetline or anyone else associated with Assetline; or
b) illegally sell, or borrow money against, an item or violate any applicable laws.

12. Indemnity

You agree to indemnify and hold Assetline, its officers, agents and employees harmless against all actions, suits, proceedings, claims, demands, costs, expenses and liability whatsoever made by a third party due to, or arising out of your use of our website or our services, or which arise from your breach of these Terms and Conditions, our Privacy Policy or the Assetline Agreement.

To the maximum extent permitted by law, our aggregate liability to you for any loss or cause of action however arising (including for negligence or under any indemnity) will be limited to any reduction in value of your goods (including a total loss of their value) caused by physical damage to, or the permanent loss of the goods. Where it is proved that such loss was occasioned by an act of, or by the neglect of Assetline and you have exercised your right to redeem your goods, such value will be determined by the market value of the goods, as determined by us, at the date on which you exercise your right to redeem the goods. Where such loss was caused by force majeure (i.e. an extraordinary event or circumstance beyond the control of the parties), our liability will be limited to the Insured Amount (as defined in the Agreement).

In relation to property that has not been delivered to and received by us, our liability will be nil.

You also agree that if your item is lost or damaged while in our possession during the term of the Pawn Exchange, your right to redeem your goods will be lost. Your only available remedy is that you will have no obligation to pay us any of the fees or charges which will be set out in the Assetline Agreement.

13. Warranty

You warrant that you have full title, capacity and authority to enter into an Assetline Agreement with us. You also warrant that you have good and marketable title to the property in relation to which an application may be submitted and that such property is free from all and any encumbrance of any kind.

14. No Warranties

Assetline makes no warranty that the services available through our website will meet your requirements, that the transaction will be uninterrupted, timely or error free. Assetline makes no warranty as to the accuracy or reliability of any information that you may obtain from our website. No information and/or advice that you may receive from our agents or representatives or through the services provided by Assetline shall create any warranty not expressly stated herein.

15. Other Matters

If any provision of this Agreement is, or at any time becomes, prohibited by, or unlawful under, any applicable law, regulation or other condition, or otherwise becomes void or unenforceable, it will be severed from this Agreement and rendered ineffective so far as is possible without modifying the remaining provisions of this Agreement, which will continue in full force and effect.

Any failure on our behalf to exercise or enforce any of our rights or provisions under our Terms and Conditions, Privacy Policy or the Assetline Agreement shall not operate as a waiver of any of our rights.

You may not rent, lease, license, grant a security interest in, or otherwise transfer or assign your rights under this Agreement or the Assetline Agreement to any third party.

This Agreement, our Privacy Policy and the Assetline Agreement are in the English language. We undertake to communicate with you in English while you use our services.

This Agreement our Privacy Policy and the Assetline Agreement are governed by the Pawnbrokers and Second-hand Dealers Act 1996 (NSW) and as a result, the National Consumer Credit Protection Act 2009 (Cth) does not apply.

16. Governing Law and Jurisdiction

These Terms are governed by the laws in force in South Africa. You submit to the non-exclusive jurisdiction of the courts of South Africa and any courts which may hear an appeal from those courts in connection with any dispute or proceedings arising from this Agreement or your use of our website.

17. Permission To Perform Credit Check

I hereby give consent to Assetline to do credit checks and or any other additional checks that may be required.

18. Promotions

Current offers are capped at a minimum loan amount of R5,000. Assetline reserves the right to expire this offer at any time.

a) You must be aged 18 years or over to participate in the promotions. Underage entries will be void.

b) Cash back promotions will be earned based on loan amounts. Assetline reserves the right to cap the amount of cash back on offer or withdraw the cash back promotion at any time. Please ring 02 9387 2643 for details.

c) Fraudulent, multiple or incorrectly completed entries will not be accepted, neither will entries made in breach or non-compliance with these terms and conditions. No liability is accepted for entries that are not received for any reason by Assetline.

d) Assetline reserves the right to exclude any entrant from competitions, promotions, events and from use of the Assetline website if Assetline believes that an entrant has tried to engage in the promotion via fraudulent or illegal activity (including participation that would be in breach of the law in your local jurisdiction).

e) Assetline in its sole discretion reserves the right to withdraw or vary the terms of competitions and promotions and/or any offer made in connection with them in order to comply with the decision of any relevant judicial or regulatory body and shall not be held liable to any entrant for so doing.

f) The decision of Assetline in respect of any matter concerning or related to competitions and promotions is final and no correspondence will be entered into.

g) Assetline accepts no responsibility whatsoever for system or connection problems that might affect any end user during any of these promotions.

h) Assetline and its affiliates and subsidiaries, or any of their employees, officers or directors shall not be liable for any damages howsoever arising as a result of a participant’s in an event or any such modification, alteration, discontinuance or termination of any tournament, and any such liability shall be borne solely and exclusively by the participant or winner, as the case may be.

i) You agree that these terms and conditions shall be governed by and construed in accordance with the laws of New South Wales and you submit to the exclusive jurisdiction of the Courts of New South Wales.

j) Assetline retains the right to withdraw the promotion at a time of its choosing.

k) Cancellations of loans will be dealt with in line with Assetline standard terms and conditions.

l) Assetline reserves the right to withdraw any promotions and recover the promotion amount if the user cancels their Fixed Sum Loan Agreement within 14 days or fails to renew or redeem their loan.

m) Any offers must be quoted before the contract has been accepted.

n) The promoter in respect of any prize draws, competitions and promotions is Assetline (South Africa) Pty Limited.


Assetline Privacy Policy

Your privacy is of the utmost importance to us at Assetline. By becoming a Member of our website or by using the services available through our website, you acknowledge and accept the policies outlined in this Privacy Policy. This Privacy Policy is incorporated into and subject to our Terms and Conditions available here.

1. Note about Minors

Minors (persons under the age of 18 years) are not eligible to use any of the services available through our website.

2. Collecting your Personal Information

To make use of our services, you will be required to register a new account with us. A new account can be opened through our online registration form, where you will be required to provide us with your contact details and other relevant Personal Information (“Personal Information”).When you apply for an Assetline Contract (“Assetline Agreement”), we will also ask you to provide additional personal details. In order for the Assetline Agreement to take place, we will also require financial information which includes, but is not limited to, your bank account details.During the process of registering up until the completion of an Assetline Agreement, all of the information that you provide to us voluntarily through our website and through online and offline communications between you and Assetline will be collected.As you use our services, certain information about you will be collected automatically. This includes information such as your internet protocol (IP) address and what browser you are using. We also use data collection devices such as “cookies” which store a small text file on your computer to store things such as your login information. Cookies are stored on your hard drive, not on our website. Most cookies are “session cookies,” meaning that they will be automatically deleted at the end of a session. You are free to decline our cookies if your internet browser permits. Our cookies may also be used to track the success of marketing campaigns. However, our cookies do not track your behaviour on other websites and your privacy will not be infringed upon.We may also receive Personal Information about you from other sources such as through any agent we may employ, telephone, facsimile transmission or other third parties. We may collect such information into a file specific to you.We use your Personal Information to provide you with our services. However, we may also use this information for auditing, research and analysis to improve our services. Data is captured at field level. However, we will not sell your data or share it with any third party that is not involved in the Assetline Agreement process.

We may also create anonymous information records (“Anonymous Information”) from your Personal Information by excluding certain information (such as your name) that makes the information identifiable to you. This Anonymous Information may be used to consider usage patterns in order to improve our services. We reserve the right to use and disclose Anonymous Information to third parties, in our discretion.

3. How we use your Information

We use Personal Information about you (including, but not limited to, the information in the file we maintain about you, and other information we obtain from your current and past activities on our website) in order to respond to your requests, to resolve disputes, to improve our services, to provide you with additional information and for security.We will use any email address, postal address or telephone numbers you provide to us in order to communicate with you and to provide you with any relevant documentation in order to enter into an Assetline Agreement.We may also use your Personal Information to provide you with promotional updates in relation to our services. If you do not wish to receive these communications, you will be able to opt out of receiving these messages.

4.Disclosure of Personal Information

We can (and you authorise us to) disclose any Personal Information about you to law enforcement or other governmental officials as we, in our sole discretion, believe is necessary in connection with, but not limited to, any investigation of fraud or other activity that is illegal or may expose us to legal liability.Specific examples of this disclosure include the furnishing of records to the Commissioner of Police as required under the Pawnbrokers and Second-Hand Dealers Regulation 2008 (NSW) if we suspect that any goods that we receive are stolen goods and if requested to do so by an authorised officer as defined in the Pawnbrokers and Second-Hand Dealers Act 1996 (NSW).

5. Security

Our website uses industry standard mechanisms in order to safeguard, secure and maintain the confidentiality of your Personal Information. For example, we use firewalls and Secure Socket Layer (SSL) technology.

Although we will seek to ensure that your Personal Information is secure, it is not possible for us to fully eliminate any and / or all possible future security threats as no website, including Assetline’s, is able to maintain a flawless security system.

6. Other

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under our common control (collectively, “Affiliates”), we may do so in the future. In the event that we do have any Affiliates, we may share some, or all, of your Personal Information with our Affiliates and such Affiliates will in turn honour this Privacy Policy.In the event that Assetline goes through a business transition such as a merger, acquisition by another company, or the sale of all or a portion of our assets, your Personal Information will be among the assets of our business that will be transferred. You acknowledge that such a transfer may occur and any acquirer or purchaser of Assetline may continue to use your Personal Information in accordance with this Privacy Policy. You hereby consent to Assetline providing your Personal Information under the above circumstances.You also agree that we can share information in relation to your property with third parties for the purpose of valuation and authentication. We will not share your Personal Information with any third parties and your privacy will be protected in accordance with terms in this Privacy Policy.

7. Links to Other Websites

We may provide links to other websites in order to assist you in using our services or to provide you with further information. Our provision of links to other websites or locations is for your convenience only. We do not validate the credibility of such websites nor your safety in using such websites.
You acknowledge that we do not have control over, and will not be held responsible for, the privacy policies of, or content displayed, on such websites. The terms of our Privacy Policy do not apply to any external websites.

8. Notice

As part of the Terms and Conditions, we may change this Privacy Policy from time to time.

9. Communication & Marketing

Assetline may occasionally update you on our latest services, news and special offers via email and/or post once you’ve subscribed to our newsletters.

All Assetline subscribers have the option to opt-out of receiving marketing communications from us and/or selected third parties. If you do not wish to continue to receive marketing from us and/or selected third parties you can click on the “unsubscribe” link in any email communications which we might send you.

10. Cookies

A cookie is a small information file sent to your computer, mobile or other device when you visit a website. It recognises your device on future visits. These types of files help us remember your preferences on the Assetline website, assisting us in improving your site experience as well as ensuring that you see relevant online adverts or offers. Apart from the cookies that help us remember your preferences, language, search parameters or service searches, another type of performance cookies collect anonymous information on how people use the site. We use third party services such as Google AdWords and Analytics to merge this data with other users to enable us to improve how the Assetline website operates. This stored data does not identify any personal details that might identify you.This process helps us provide you with a browsing experience that is more suited to you in order to make each visit more tailored. We use these cookies to collect information about your browsing habits in order to make advertising relevant to you and your interests.

You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings.

11. Contact Us

Should you have any questions in relation to this Privacy Policy or our Terms and Conditions, please email us at